Chloé is synonymous with strong bohemian and feminine elements, which are continuously translated through ready-to-wear and accessories season after season. Also offering a selection of olfactory must-haves, those signature components are set to be released in a new edition of the iconic Chloé Eau De  Parfum we have all tried, tested and adored throughout the years. 
The new fragrance will introduce a new facet of the typical Chloé woman and is set to be fronted by Greek-born French actress Ariane Labed. Known for her roles in renowned films including L’Odyssée d’Alice, Assassin’s Creed and The Lobster, Labed is no stranger in the fashion scene (she's been spotted sitting front row at Chanel's Métiers d'art show and Cruise 2018 show in Paris). 
According to a statement shared on WWDLabed said: “The woman depicted in this new campaign is free-spirited, strong and adventurous. She takes on the world, its beauty and is curious about everything it has to offer. In that sense, she is very inspiring to me.”
Of the new face, Chloé's Chief Executive Officer Geoffroy de la Bourdonnaye explained: "Ariane combines different cultures and displays multiple talents, “She loves to cross new frontiers and encounter the world.”
Whilst no official release date of the new fragrance or campaign has been announced, watch this space!