Monday, 19 December 2016

Maria Grazia Chiuri unveils first ad campaign for Dior

The highly anticipated campaign by Dior’s first leading woman is all about feminism. Here, we discover the beauty behind the new SS17 ad…

In an ad campaign so feminine yet fierce, Dior highlight's its first Spring/Summer '17 RTW collection created by the Maison's new Creative Director Maria Grazia Chiuri. After leaving the helm at Valentino earlier this year and becoming Dior's first leading lady, Chiuri has injected a strong feminine aesthetic into the campaign to "create fashion that resembles the women of today".

Captured through the lens of renowned French photographer Brigitte Lacombe, the campaign features twin models May and Ruth Bell – who opened the Spring/Summer '17 runway show during Paris Fashion Week – in a series of monochromatic images. While the collection's feminine silhouettes, tailored suits and the brand's coveted handbags dominate the campaign, a hint of sporty aesthetic echoes throughout. 

Discover Dior's new Spring/Summer '17 campaign now... 

Courtesy of Christian Dior

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