French luxury label Hermès has added to its iconic Cape Cod timepiece collection with new models as well as an accompanying quirky campaign. Marking 25 years since its debut, the watch with the popular "double tour" strap now comes in a new gemsetting technique that integrates diamonds onto the case itself, a stunning new mother-of-pearl dial as well as an uber chic men's model that features a cuff-style wristband. To add vibrancy to the exquisite watches, they are married with specially crafted straps in bold colours including electric blue, iris, capucine, veronese green, ultraviolet and tomato red.