“We think of it as ‘fashion for the face’—it’s a fun part of shaping your look,” H&M Beauty’s concept designer Sara Wallander explains of the new beauty range, which encompasses makeup, nails, fragrance, hair and body products. The new line-up even features a line of tools, including eyelash curlers, and brushes.

Here's your first look at H&M's lush new beauty line
Five perfume options sit next to unique products such as the 'Clean Canvas Lip Scrub' and the 'Beachy Keen Salt Water Cream' hair texturizer. The new H&M Beauty range comes encased in fresh, modern packaging – the kind of products that are meant to be displayed on your bathroom cabinet and not tucked out of sight. 
Take a closer look via the gallery below and get ready for the lineup to hit the web on September 17 and H&M stores worldwide on October 1.

Here's your first look at H&M's lush new beauty line

Here's your first look at H&M's lush new beauty line
Here's your first look at H&M's lush new beauty line