The old saying may go 'When in Rome...', but Fendi are spinning that on its head and declaring 'When in London, do as the Romans do...' – a.k.a. open a pop-up Roman-themed shop at Harrods
Fendi are opening a Roman-themed pop-up shop at the iconic British department store, Harrods today. The 'limited time only' shop within a shop forms part of its Traces of Palazzo Della Civiltà Italiana concept.
Analogia Project design studio duo Andrea Mancuso and Emilia Serra have created a set that was inspired by Fendi's new HQ in the Palazzo della Civiltà Italiana, a Thirties architectural gem in Rome's EUR neighbourhood .
The pop-up is open from today ,August 6 until August 30 and will invite shoppers to participate in interactive experiences, such as designing a 3Baguette bag and entering the creation in a competition to be judged by Silvia Venturini Fendi. The winner will receive a one-of-a-kind 3Baguette bag specially created by Venturini Fendi for Harrods.
"Fendi has always had a fun side, but this initiative is particularly special as the inspiration for the space has come from our incredible new headquarters in Rome," said Fendi's chief executive officer Pietro Beccari.
"We wanted to tell the story of the Palazzo Della Civiltà Italiana and this new chapter in the history of Fendi. Sharing the message and our 'Roman-ity' around the world is important in this new stage of our brand's evolution, so bringing a little piece of Rome to Harrods with this pop-up is such a wonderful opportunity for us. The concept is a continuation of the windows theme we introduced earlier this year, only this time visitors will be able to fully immerse themselves within the space."
Take a look at some of the pieces up for grabs at the Fendi Harrods pop-up in the gallery below.