Jane Birkin asks Hermès to change signature bag name
A Hermes employee holds a $129,000 crocodile-skin Birkin bag. Photograph: Timothy A. Clary/AFP/Getty Images
What would a Birkin bag be without its iconic name? Hermès may have to test that question as the bag’s muse – Jane Birkin – requests that the house take her name off the design…
The muse for the iconic Hermès Birkin bag, singer and actress Jane Birkin, has formally asked the French label to rename the bag that she inspired:
"Alerted to the cruel practices reserved for crocodiles during their killing for the production of Hermès bags carrying my name, as a signatory of Joaquin Phoenix's 'Mercy for Animals' petitions protesting all the bad treatment of animals, I have asked the Maison Hermès to rename the Birkin Croco until best practices responding to international norms can be put in place for the bag's fabrication," said the Paris-based British singer and actress in a statement.
Hermès chief executive officer, Jean-Louis Dumas, became enchanted by Birkin after meeting on a flight in the early eighties. In 1984, the Birkin bag was officially released, and the waiting lists for the status and fashion symbol continue to fill up around the world.
There has been no official response from Hermès as yet regarding Birkin's public request. Stay tunedfor more on this story as it develops...