H&M had some fun with the theme of space in its Autumn/Winter 15 presentation in Paris yesterday. With a runway designed to resemble a space station, the new season's line up reflected the spacey aesthetic with a down-to-earth focus on functionality...
H&M takes us into the fashion stratosphere with its Autumn/Winter 15 Paris Fashion Week presentation. The runway was decked out as a space station with futuristic space pods dotted around the catwalk and the walls reflected images that resembled the craterous surface of the moon.
The collection received a stripped back interpretation of the all-out space theme of the set. Head of design for the brand, Ann Sofie Johansson said backstage that the set inspiration was "the planet of fashion" and that fabrics and finishes were inspired by "hard metallic surfaces of rocket ships."
In a collection that held up a strong functional aesthetic, with much emphasis on outwear, with some glamour poured into it we saw a lot of roll neck tops, and coats and jackets unsurprisingly dominated the layered looks.
As well as the metallic finishes, prints also reflects some other planetary attributes, such as the molten mixture of oranges and reds that could have been printed straight from the surface of Mars, and some shimmery blue marbled zig zag designs that could be any orbiting shimmery moon.