This month, shoppers in London will be able to download the Tapestry app on their smartphone – available at the end of October on Google Play and Apple's App Store –allowing them to link the app to their Liberty account or  a new account through their Instagram handle. 
The new app uses iBeacon technology, which allows Tapestry to match the user's Instagram likes for various brands and products against the labels sold at Liberty – offering shoppers their own bespoke rewards based on their preferences.
The department store will be giving away a variety of rewards, such as gifts with a purchase, invitation to trunk shows, or extra Liberty reward points, as well as carry a customer's loyalty data from the store.
Developed by The Upside, a London-based innovation consultancy, Ryan Thomas, Liberty's multi-channel director said: "The work we have done with Upside to develop the Tapestry app will not only make it easier for our loyalty customers to access and use their Liberty rewards, but will also help to make their overall Liberty experience much more personal."