Temperley London teams up with Net-a-Porter for online film
The London-based brand has teamed up with the online giant for an innovative new way for people to, "emotionally connect with Alice Temperley’s magical world while shopping..."
In a first-of-its-kind project, Temperley London and Net-a-Porter are planning reveal an online experience that promises seamless shopping via film – thanks to new technology from the American video platform, Cinematique.
The short clip, which has been made exclusively for Net-a-Porter goes live this Wednesday, and follows the lead up to Alice Temperley’s annual summer party, this year themed 'White Magic", at her home in the county of Somerset in England. The concept is that viewers will be able to touch "hot spots" on the moving images that will allow them to store an item in a personal boutique, share it, or of course buy it on Net-a-Porter.
The short was shot by Harry Temperley (Alice’s brother) and those watching will also be able to search within the film for extra content, such as out-takes, a history of the house, details of the decor and party-related facts, which they can also save and store.
Proving to be a real family affair it also transpires that Alice’s sister Matilda Temperley was the photographer on the project, shooting behind-the-scenes stills, while Alice herself acted as Creative Director. “Our exclusive collaboration with Cinematique came about very organically, during a recent trip to New York,” said Temperley. “The digital, technical and creative vision between all of us worked from the very beginning, and it felt like the perfect collaboration. We’re doing something innovative and groundbreaking, but also really fun.”
“The consumer wants authentic storytelling in an innovative and entertaining manner. Thanks to...Cinematique, viewers can emotionally connect with Alice Temperley’s magical world while shopping the film,” confirmed Ulrik Garde Due, Chief Executive Officer of Temperley London.
Temperley has designed three limited-edition dresses exclusively for Net-a-Porter to mark the occasion. Those, as well as Temperley London heritage pieces, items from the Pre-Fall 14 and AW14 collections and dresses from Temperley Bridal, are worn by party guests and Temperley muses including Anouck Lepère, Caroline Issa, Jacquetta Wheeler, Jade Parfitt, Laura Bailey and Padma Lakshmi.