Today sees the launch of a mobile app made for tie enthusiasts, Tie Break by Hermès, targeting the fashion conscious "man on the go".
Devised as a way for male shoppers to learn more about the humble Hermès tie, a new app from the heritage brand features seven “breaks” — including GIFs, games, funny phrases and comics all surrounding one topic.
Users can also perfect their tie-knotting skills, much in the same way that the house advises clients who buy its signature scarves, plus a sneak peek at the newest patterns released.
The experience is of course encouraged to be shared on Instagram, Pinterest, Twitter and Facebook. The brand even created a corresponding tie for the SS15 collection that has a bar code on the back, which, when scanned, takes the user straight to the app...