Monday, 14 April 2014

Alexander Wang is next H&M collaborator

The New York designer has been confirmed as the latest talent to create a capsule for the Swedish high street giant, whose designer collaborations have become the biggest in the business. Alexander Wang for H&M will be available in-store November 6.
H&M announced yesterday during an event at the Coachella Music Festival, in Palm Springs, California, USA, that their next designer collaboration will be with Alexander Wang. This partnership marks the first time that an American designer teams up with H&M on the much anticipated designer collaboration.
Wang made the announcement with a video on his newly debuted Instagram account at midnight EST. The video, a take on the basketball shot clock, ended with the numbers 11:06.
Alexander Wang says, “I am honored to be a part of H&M’s designer collaborations. The work with their team is an exciting, fun process. They are very open to push boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.”
The Alexander Wang x H&M collection will feature apparel and accessories for women and men. Typical for his irreverent approach, Alexander Wang will propose a new take on the lifestyle product offering that goes beyond fashion. The full collection will be available in 250 H&M stores worldwide, and online starting November 6, 2014.
“Alexander Wang is one of the most important voices in fashion today. He understands exactly what people want to wear and does it with an energy and passion that’s infectious. It feels incredible to be collaborating with him this year,” says Margareta van den Bosch

Margareta van den Bosch with Alexander Wang
Alexander Wang: H&M has their party every year, H&M loves music, and I love music and we were really lucky to get Major Lazer and Diplo, who is a dear friend of mine, and Iggy Azalea and Jesse Marco to come and throw this fun party for us. We thought it was this great idea to [make] the announcement through a party upon everyone’s arrival. One time about seven years ago, I went to a crazy party in a basement and it was through an alleyway and I walked inside and we partied and at the end of the night I walked through the front entrance and realized it was the lobby of my office building, without even knowing it. I had no idea there was a back entrance to my office building. I love the idea that there are two entrances to a party and that people come from both ends and have this discovery. There’s always an element of surprise and spontaneity!
WWD: Why did you decide to make the announcement on social media?

A.W.: Pharrell was amazing tonight, I had to leave a little early to get here. MGMT was awesome. Lorde was amazing.

WWD: Who did you come to Coachella with?

A.W.: A bunch of really close friends who I went to high school with, who are dear friends, and that’s the way to keep it.

WWD: What are your plans for tomorrow?

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