Wednesday, 4 September 2013

TOD'S Sella Bag


This fall, TOD'S did a joint project with photographer David LaChapelle. It's called Pop Touch and launched in honor of the new collection of the Stella Bag. "High quality and excellent performance - the values ​​that guide our fashion house - says the president of the TOD'S Group Diego Della Valle. - We turned to David LaChapelle, secure in the knowledge that he is better than the other interprets the main fashionable idea of ​​TOD'S" .

Colourful images of LaChapelle turned out like surrealist paintings. Their main subject - the Sella Bag, which the designers to create a brand inspired horse saddle. According to LaChapelle, what is happening on the set and the process of selecting photos are not as valuable as the end result is the resulting image.
"The creative team TOD'S helped me bring to life the idea, inspired by the history of the fashion house. Due to the fact that I was working together with interested in their work by people shots from backstage filming went so interesting that we decided to include them in the primary campaign," - commented Lachapelle.


David LaChapelle photographed the ad campaign images of Tod’s Sella Bag featuring Canadian model Anais Pouliot .





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