“This season I wanted to capture the spirit of the city and the streets; an expression of urban life and real, everyday moments. We wanted to have a sense of fun and freedom, then contrast it with something slightly unexpected,” said McCartney, who styled the campaign herself. “There is a bit of surrealism, which may even be a bit strange.”
Four versions of the campaign will break in September issues of Vogue, Harper’s Bazaar, W, Elle, V and Interview, as well as international editions.
Images Courtesy of Stella McCartney