Sunday, 14 July 2013

Alexa Chung for mytheresa.com

Alexa Chung was the first guest star for the campaign of online store mytheresa.com. "I think the outfit is incredibly important in terms of self-confidence, because through it you express the characteristics of their personality," - says Alex in an interview mytheresa.com.

In the near future, an online store is planning to shoot a series of portraits and video interviews with women whose style and thought inspiring. Heroines of these campaigns will become head of special projects, the magazine Harper's Bazar Harper Laura Browne and London DJ Mimi Xu. A new video will be available next month.






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